About Us


Alliance Benefit Services, LLC, is an independent insurance agency and advisory firm. We help our clients purchase insurance coverage to protect their life, health and income.


Often, insurance companies offer fixed coverages rather than what best suits a customer’s particular needs and situation. As an independent agent, Alliance searches for coverages that precisely meet your individual requirements. We represent many of the major carriers in the life and health insurance industry. Our job is to help you find the best fit for your needs.


Our objective is to provide our clients with excellent service and advice. Because we have no binding contracts with the carriers that we represent, we are free to focus on the quality of your experience with us.


  • Serve. Serve our clients with complete integrity, outstanding service and unequaled personal attention.
  • Listen. Always spend more time listening than talking, thereby being attentive to our clients needs and concerns.
  • Advise. Offer advice to our clients insurance needs rather than just offering insurance.
  • Prompt. Be prompt in answering questions and providing policy service.
  • Respect. Always treat everyone with the courtesy, respect and consideration that they deserve.
  • Standards. Above all, to build lasting relationships with our clients based on high moral and ethical standards of conduct.

Gregory M. Ward, President

Gregory M. Ward, President of Alliance Benefit Services, LLC, has over twenty years experience in the insurance industry.

He holds a Bachelors Degree in Business Administration from Louisiana Tech University. He is a member of the National Association of Insurance and Financial Advisors, The National Association of Health Underwriters and the Association of Health Insurance Agents. Additionally, he has served on the board of the local NAIFA Chapter.

Greg is married with two children and has resided in the Dallas area since 1985. He currently serves on the board of Winfree Academy Charter School, is a member and past president of the Prestonwood Rotary Club and is active in his church and numerous community organizations.

Products and Services

  • North Texas Employer Health Plan Cooperative
  • Medi-Share | Christian Healthcare Sharing Ministry
  • Group Medical - HMO, PPO & HSA Plans
  • Group Life and Disability
  • Group Dental and Vision
  • Voluntary and Supplemental Insurance
  • Individual Life and Health
  • Individual Disability & Critical Illness
  • Individual Long Term Care Insurance

Contact Us

Alliance Benefit Services, LLC
743 W. Main Street
Coppell, TX. 75019
Phone: 214-692-9800